The largest democracy is going for polls! The vote bank politics have began, the hate speeches have started, Schemes have been announced, and the game’s going to start! The winner takes the savings of one billion people! Politics is an interesting field to venture into…It’s like the perfect investment for any entrepreneur! The returns are always high, the government provides enough subsidies, and there are no restrictions for its entry or exit! The only problem has to be the capital! Now, if we see the people involved in politics, not many were rich when they first entered politics, and now they aren’t just rich but millionaires. Who is an entrepreneur?? According to Schumpeter A person who brings in new ideas in the fields of production and marketing is an entrepreneur…Here production means something which I can’t define [because the election commission doesn’t allow the parties to define] and marketing, this is what this article is all about, how can a party publicize itself in this modern India, ways of reaching the public, let’s call them consumers/customers/users!
The consumers are in plenty and here every customer has a say! So the entrepreneur has to make sure his product strikes the right chord among the customers, the manifestos play a vital role in deciding the winner. The entrepreneurs use those things which have been successful, the TV scheme which was criticized by most won the votes for karunanidhi, also the 2 Kg rice that was shamelessly copied by the BJP in its manifesto, Except for it, the rest of the things in it are very intelligently put to attract the common man. Innovation here would mean that the entrepreneur has a good foundation to trust upon. India is still ruled by people who have failed academically. So the selection of candidates is purely based on his caste and the region he comes from. But again this Election is going to be different from other elections because the no. of first time voters is more than any other general election! These first time voters provide a new dimension to the politics, the entrepreneur who is capable of tackling them may gain an advantage over his rivals! The first time voters[FTVs]are different and are tricky to deal with, they don’t know what politics is, what are the policies implemented, they’ve no idea about the present economic scenario. All they know is, this is the time of recession! So the ruling party can’t convince them with the statistics and the opposition with the anti-incumbency!!How to induce them?? This is where the Cine stars and other prominent people enter the fray! Now the youngster relates the party with its star! These are those lot who don’t understand what politics is all about! The pther lot which knows a little about politics is whisked away by the media. The congress by claiming itself to be a SECULAR party , with the accompaniment of the prominent news channel makes sure that this lot fall prey to its ambiguous identity of a secular party! Congress has done its groundwork,it made Rahul its cult figure for the youth and by nominating quite a few youngsters it has made itself a party which a no. of youth can rely upon! The BJP thanks to its so called secular image has made very few friends in the media and is at loss because of this! The hindutva, godhra riots and the latest entrant varun’s hate speech has done it enough good to impress the FTVs!! The swing seemed certain towards the congress, with Advani’s blog ,its excessive usage of the net, Tytler’s case has made it even for them.
The places where these entrepreneurs should’ve concentrated upon are the colleges, etc; the place where they can find the maximum no. of FTVs, as to my knowledge none did it! Special seminars with stats would’ve done wonders because FTVs are effortlessly. the most easy to manipulate.Wth the swing votes under control the entrepreneur’s next job is to convince the villagers which is easy because all they need is free electricity, and the same old things! Entrepreneurs are a pro when it comes to this! We move onto the next group the high class or the upper middle class, rich people. These people hardly come to vote. The initiative by jaagore and other NGO’s might make them vote. This group can be decisive because the defeats in many urban constituencies have been narrow!
To be continued!!
I did write a few lines abt random things 
} have lots more to blog about…. Gonna finish 8 drafts 